Katrine Geneau & Associates

Developing Conscious Leaders

Conscious business needs conscious leaders!

The Conscious Business Movement (also known as Conscious Capitalism, Moral Capitalism, and Inclusive Capitalism) has been gaining momentum over the past ten years as new generations break old paradigms. Both small and large companies are re-evaluating the fundamental premise of business. It’s no longer only about making a profit. It now includes developing employees, contributing to the community and healing the environment.  At the helm of these businesses, enlightened men and women are dedicated to creating radical change.

What are conscious leaders?

  • Conscious leaders are self-aware. They have the ability to see themselves in action. They can assess what they have done, determine its efficacy and choose a different course, if necessary. They are not stuck in old ways of being that preclude them from turning on a dime.
  • Conscious leaders understand that the newer generations are internally governed by a need to contribute. They are creative and innovative. They value connectivity. Give them a purpose and meaningful work that is aligned with their values and they will, in turn, give you their all.
  •  Conscious leaders willingly re-distribute power and decision-making, recognizing that today’s business environment is too complex for any one individual to manage.
  • Conscious leaders thrive on creativity and innovation.
  • Conscious leaders challenge assumptions that have underpinned business for decades.  Is our premise scarcity or abundance? Why do we really need to be number one?  Why do we need to have the greatest share of the market? How can we work with the competition to make it a win-win for all?

For twenty years, Katrine Geneau & Associates has worked with leaders to develop them and their employees into high-functioning, conscious individuals.

When performed with skill and artistry, coaching generates radical transformation. It is a major catalyst for leadership development at a time when leaders must operate with extraordinarily high levels of awareness in dealing with both people and tasks.
“A butterfly is not an improved caterpillar; it is a whole new creation.” –  Blaise Pascal,  French philosopher.

Katrine Geneau & Associates offers a unique five-module training program designed to introduce fundamental coaching concepts to leaders. Managers learn to integrate a coaching philosophy into their leadership style and take a “coach approach” to their relationships.

Using a modular approach spread over a period of several weeks enables participants to integrate their learnings between sessions, and it means they are not away from their desks for an extended period of time.

Accelerate the development of your leaders with The Leadership Circle Profile™. This assessment tool is a true breakthrough among 360º leadership assessments because it instantly reveals the relationship between external behaviours and the internal assumptions that drive those behaviours.

Fundamental to our work with leaders is an understanding of Stages of Adult Development.  While we generally recognize that children undergo very clear and recognizable stages of development, the understanding that adults also move through clear developmental levels is a recent phenomenon.

Each stage of development carries with it distinct leadership competencies.  The more complex the role, the more crucial it is that the leader be at a “later” stage on the developmental continuum.

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What our clients say

Katrine played an integral role in enhancing my skills as a business leader. She has mastered an effective coaching style which enabled me to gain great insight into my current and future goals - both on a professional and personal level.  Under Katrine's guidance, I was able to connect to levels of self-awareness that created significant shifts in my experience.

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Bryant Johnson
Vice President, Major Accounts

Katrine is a knowledgeable and sensitive executive coach who quickly creates trust and partnership with those she coaches. An excellent listener, she brings out the best in people. Feedback from the 15 people she coached at Genuine Health was very positive. In fact, she got rave reviews. My own experience of her coaching was that she was insightful, and in a short period of time, my thinking opened up to things I never perceived before.

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Janice Partington
Owner, Janice Partington & Associates

Katrine is a professional and thoughtful visionary who has the ability to help her clients quickly assess their priorities and build successful plans to address them. She worked with me through a promotion and added responsibility allowing me to drive better business results and be a stronger leader to a high-achieving team.

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Mary Peterson
Vice President, General Business & National Channel Sales, SAP

I first started working with Katrine in the fall of 2007.  Her insight and approach was extremely helpful in simplifying the challenges I was facing at the time. She led me to realistic and executable solutions to get the most out of myself and my team. Colleagues and my boss consistently commented on the step change they saw in me.  Outstanding results...well worth the time and investment!

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Ab Berrey
Leader, Strategic Revenue Management, Foods Division at Nestlé Canada Inc.

I wanted to let you know how much your presence is appreciated. I am very grateful for the time I spend with you. I always leaving feeling acknowledged and  inspired. You coach and mentor me in such amazing ways!

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Isabelle Moreau
Executive Coach
Katrine Geneau has 20 years of diverse experience as an executive coach, facilitator and trainer. Her experience includes coaching executives to develop critical leadership competencies including self-awareness, leadership presence and overall effectiveness. In addition, she has facilitated workshops on transformational leadership based on stages of adult development. Katrine has coached hundreds of leaders in a variety of industries, locally, nationally and internationally.  

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